The Real Deal on Beauty Campaign Launches

Mary Kay has partnered with Conde Nast, publisher of top fashion magazines – Glamour, Allure and Self, to launch Mary Kay “Beauty on the Scene.” Through this campaign, Mary Kay is able to reach highly motivated beauty fans who are on the watch for the best in beauty.

This campaign will use the power of the Conde Nast Style society, (an exclusive social community of influential Conde Nast readers) to reach new and current new consumers. Five members conducted a two-week trial of Mary Kay® products and shared their experience via an online diary and videos. Based on her enthusiasm and likeability, Hilary Kennedy (on-air journalist and blogger) was selected to be the face of the campaign. The campaign features Hilary’s favorite Mary Kay® products and shows how she goes from “polished professional” to “glam on the go.”

Customers will learn about this campaign through ads in Glamour, Allure and Self magazines, Facebook and other social media.

Share Hilary’s experience with your customers by sharing the tab on Facebook, and give them a chance to win a trip to New York for a Mary Kay makeover! We’re excited about the “buzz” that will be created by “real people” sharing their opinions about the fantastic Mary Kay® products they’re using!                

Order Yours Today

You'll be excited to see the new Mary Kay^® Style Guide as featured in the September issue of People StyleWatch and People en Español 2012 Fall/Winter Mary Kay^® Trend Report . Here are a few tips on how you can use the Mary Kay^® Style Guide or Mary Kay^® Trend Report in your business:

• Be in the know when it comes to upcoming fashion style and trends. You can confidently approach those fashion and beauty divas who want "fresh off the runway" beauty tips!
• Easily connect new fall trends with Mary Kay^® products that you can recommend to your customers!
• It showcases Mary Kay as a very contemporary, on-trend brand!
• Offer your customers their own copy of the Fall/Winter Mary Kay^® Trend Report though your Mary Kay^® Personal Web Site. Or share with customers through your personal Facebook page.

And take a look at the potential customers who will see it:

People StyleWatch - Is a fun, fresh guide to fashion, beauty and celebrity style. It shows readers how to make the hottest new trends work for them and spotlights what celebrities are buying and loving. It reaches the young, affluent style watchers with a median age of 30 and has a total readership of 5.1 million.

People en Español - Like its English parent, is a mix of popular entertainment, fashion, beauty, human interest and celebrity news. It's the number one Hispanic magazine, reaching 1 in 5 Hispanic adults, with a total readership of more than 6.4 million.

Who's Our NEXT in RED??

It’s the return of a classic. The Lauren Red Jacket offered in 2009, is returning to the red jacket line-up. It will be available through online ordering effective Sept. 16. This more traditional jacket provides another great choice that is sure to help you find the perfect jacket for your personal style! Below is a chart of sizing information. 

Check out the New and Revised Team-Building Tools

Be Your Own Success Story — a new, customizable approach to sharing the Mary Kay opportunity is launching! Many of you had the opportunity to learn more about this fabulous new campaign, and the amazing new tools created to support it, while visiting the Expo at Seminar. But in case you missed it, the October issue of Applause^® includes a beautiful 8-page insert that introduces the different parts of this exciting campaign.

We’re sure that you will love this new approach because it provides Independent Beauty Consultants some new dialogues to share with potential team members based on their lifestyle showing them how a Mary Kay business can help them to “be their own success story” – the way they “personally” define success.

Although the insert is not available to print or purchase, new and updated tools will be available beginning Sept. 16 and throughout this fall as part of this exciting launch like:

New team-building Customer MKeCards^®

• An updated Build Your Own Team-Building flier
• A “Be Your Own Success Story” reference flier
• An updated Steps to Success brochure
• Look Book Ads
• An eCatalog
• An Online Quiz

The momentum is building to reach our goal of three million Independent Beauty Consultants worldwide by the end of the Company’s 50th anniversary year! This new approach to sharing the Mary Kay opportunity is a great way to help reach that goal!

50 Faces in 50 Days Challenge

Are you taking the 50 Faces in 50 Days Challenge? During Seminar, more than 18,000 independent sales force members sent us a text committing to the challenge. Imagine the “buzz” of having nearly 1,000,000 women try Mary Kay® skin care products!

 

Watch the videos of five independent sales force members who share their excitement about this challenge, and why YOU will want to join them!

TMKF Donations during Seminar

The totals are in and your generosity is amazing! This year your donations to The Mary Kay Foundation^SM during Seminar totaled more than $411,000!

Total donations ranked by Seminar division are:

• Pearl: $85,704.12
• Ruby: $82,546.48
• Diamond: $81,666.96
• Sapphire: $80,783.82
• Emerald: $78,357.98

Money collected from the staff Coke machines: $1,965.02

 

On behalf of The Mary Kay Foundation^SM, thank you for helping to carry on Mary Kay's legacy of caring, and for launching the Company’s 50th Anniversary year with the highest donation amount in 10 years!

Learn All About TimeWise Repair™!

Mary Kay’s NEWEST skin care regimen targets advanced signs of aging. It’s like a NEW BEGINNING for your skin. Go back in time and lift away the years.

Your customers will love TimeWise Repair™, a scientifically innovative skin care regimen that combines extensive research, innovative ingredients and comprehensive testing.

This fantastic new regimen may almost “sell it itself” once your customers experience the benefits! But in the meantime to help you “get in the know”, we’ve posted lots of product education, selling tips and tools at your fingertips so you can offer these products with confidence to your customers!

  Watch the videos to help you learn about the products and understand the amazing benefits. Take the Product Workshop to get the science behind the beauty. Then check out the Fact Sheet, placemat and other tools, and you’ll be ready for success.

A new age of beauty is born, and your customers are just waiting for you to introduce them to it!

Dallas, July 20, 2012 – Thumbs up. That’s what 1 million U.S. Facebook users have given Mary Kay. On July 19, the cosmetics company reached the 1 million Facebook fan mark, a number that has become the benchmark for successful consumer engagement for brands. To celebrate the milestone, Mary Kay created a video to thank its fans from its corporate staff. Plus, Mary Kay’s Facebook fans have the opportunity to enter a daily sweepstakes to be one of 250 randomly selected winners for daily prizes throughout the next five days. “The million fan mark on Facebook is the quintessential gold standard of a brand’s success in engaging consumers,” said Sara Friedman, Mary Kay’s U.S. Vice President of Marketing. “Every time a person gives us the ‘thumbs up,’ it means that one more person is engaged with our brand and loves our products. Our fans love every aspect of Mary Kay from our irresistible products to the rewarding opportunity to the positive community impact. An engaged consumer who is an advocate for your brand is one of the most valuable partners any company can have.” Mary Kay launched its official Facebook fan page in November 2009. In March 2010, the U.S. fan page reached 100,000 fans and half a million by August 2011. Over the last year, activity on the page has increased significantly with a 600 percent increase in content posted by fans and 848 percent increase in fan comments. All this activity has driven fan engagement and a steep increase in fan growth over the last several months. “Social networking isn’t a new concept to Mary Kay,” said Kim Sater, Mary Kay’s U.S. Director of Consumer Marketing. “For nearly 50 years, we’ve relied on people interacting with one another and word-of-mouth advertising to increase our brand awareness. Facebook and other social media tools provide another venue for us to engage consumers. We’ve basically replicated our 50-year history of social networking into social media.” Mary Kay’s social media presence and digital tools have also proven to be extremely attractive to Gen Y. Mary Kay saw 94,000 new independent businesses started in the second quarter of 2012 and more than 34,000 by Gen Y. Meanwhile, more than 36 percent of all new Independent Beauty Consultants in 2012 are from the Gen Y (18 to 30 year olds) segment. Along with Facebook, Mary Kay’s social media presence extends to Twitter, YouTube and newly launched Pinterest. Mary Kay’s combined social media presence engages more than 1.6 million consumers around the world.

Seminar 2012: Are you Registered??

Limited-Edition The Art Of Nature Collection - Mary Kay

Limited-Time Offer: TimeWise® Samplers!

If you’ve used the Mary Kay® Customer Delivery Service in the past, both you and your customers know how utterly fabulous it is, right? Well, it’s about to get even better! Starting today and while supplies last, all Customer Delivery Service orders will include TWO TimeWise® Night Restore & Recover ComplexTM samplers (two dual-chambered beauty seals; one Normal/Dry; one Combination/Oily formula) at no additional cost*! The samplers will be attached to a card containing a thank-you message and a “Snap Tag” your customers can scan to learn more about this incredible product, which has earned the Good Housekeeping Seal**.

This promotion is an easy and professional way to introduce your customers (and, possibly, their friends, who could become your newest customers!) to TimeWise® Night Restore & Recover ComplexTM. And, of course, it gives you the perfect opportunity to follow up with your customers. Once they try this powerhouse product, they may just be ready to order to order the retail-sized version. Plus, this limited-time offer gives you another incentive to try the Customer Delivery Service, which not only makes a beautiful impression, but gives you the gift of convenience at the same time!

Best of all, it’s a snap to spread the news about this offer. This MKeCard® gives your customers the full scoop on the promotion.

Really, ladies, does it get any easier than this to introduce your customers to a fabulous Mary Kay® product – and potentially grow your customer base while you’re at it?

**Applicable only for Customer Delivery Service orders entered on or after 12:01 a.m. Central time on April 18, 2012, while supplies last.

**The Good Housekeeping Seal applies from Aug. 1, 2011, to Dec. 31, 2012.

Live Education Event for New Independent Beauty Consultants!

This FREE educational event will be broadcast live from the Mary Kay Studios in Dallas, TX on Monday, May 14 at 7:30 p.m. Central time!

Independent National Sales Director Diana Sumpter, Elite Executive Senior Sales Director Mia Mason Taylor and Future Executive Senior Sales Director Leah Lauchlan will educate and motivate you.

Here’s your chance to:

• Learn from some of the best in the business
• Build confidence and get an Action Plan
• Win fabulous prizes!

The event is open to all Independent Beauty Consultants and unit members who want to brush-up on the basics.

Independent Sales Directors why not register your units and make it a “unit meeting” event? New Independent Beauty Consultants who’ve started their business during the “Spring into Something Beautiful” promotion will want to be sure to tune in! For larger events, plan to have a computer with internet access, a projector and screen at your venue to make this a really successful event.

Don’t wait. Register today for this FREE live webcast! Space is limited!

Mary Kay Donates to Disaster Relief

We’re happy to announce that we recently made a product donation to disaster relief organizations in the wake of the recent tornadoes in Texas. Through our partnerships with the American Red Cross, Operation Blessing and the Salvation Army we were able to quickly get Mary Kay^® products into their hands for distribution to survivors in the area.

We were thrilled to make this donation in support of those who are rebuilding from this unfortunate disaster. We continue to keep the members of our Mary Kay family as well as all who have been affected by these tornadoes are in our thoughts and prayers.

If you’d like to help, the following links may be helpful to provide the quickest, most efficient way to reach those in need:

• American Red Cross
• Salvation Army
• Operation Blessing

2012 Makeover Contest

The 2012 Mary Kay^® Makeover Contest – Get Beautiful. Give Back. offers more chances for you and your customers to feel beautiful, while helping others at the same time. The contest works the same way as the 2011 Mary Kay^® Makeover Contests with the same three phases and lots of great prizes! And coming soon in April is a mobile application for your Apple iPhone and Android device to help you easily enter the contest right after you conduct a makeover!
You can begin holding complimentary color makeovers now as of February 1, and then submit photos beginning
April 4.

1. Entry/Submission – April 4 – June 4
2. Public Voting – June 5– June 15
3. Private Judging – June 15 – July 13

Prizes:
Independent Sales Force Members:

• Early Entry Incentive – April 4 – 18
  50 Independent Beauty Consultants could win a fabulous J.J. Winters pink leather clutch embossed with an exquisite Ostrich Print, as featured in the Mary Kay Trend Report advertised in the May 2012 issue of People StyleWatch^® magazine, valued up to $195!
• Participation Incentive – April 4 – June 4
  Five Independent Beauty Consultants, one from each Seminar affiliation, could win a $100 VISA gift card for themselves and a $5,000 donation to a charity of their choice*
• NEW! For 2012: Independent Beauty Consultants of the three Grand Prize Winners in the Consumer contest can also win:
  • $500 donation to a charity of their choice*

Consumers:

• The top 100 vote-getters in the contest will receive a TimeWise^® Trial Miracle Set
• Three Consumer Grand Prize Winners could win:
  • $2,500 VISA gift card shopping spree
  • $5,000 donation to charity of choice*

*Subject to sponsor's final approval

Download the New iPad Party Tool Today!

The new Show & SELL™ party app is here! It’s a fun, interactive party presentation and selling tool available at your fingertips. You can use it at skin care parties or use it as you meet potential customers on the go. The Show and Sell™ party app includes several interactive features and advantages including:

• The ability to customize each party or facial to demonstrate only the Mary Kay^® products you wish to show.
• A drag and drop option to create “wish lists” for your party guests,
• The ability to play product videos and more!

It's professional! It's contemporary! And it can be a powerful sales and recruiting tool for you!

Visit the Digital Zone today to learn more about this great app and how you can get it! Then go to Let’s Talk and tell us what you think about this innovative new party tool! (The app will be available for Android tablets in the near future!)

Beauty O-Wards and Mary Kay!

We all know that Oprah is one of the biggest names in entertainment. Mary Kay, one of the biggest names in beauty, is featured in the O, The Oprah Magazine’s First Beauty O wards Hall-O-Fame. What a powerful combination!

The April 2012 issue (on newsstands now) features O’s 5th Annual Beauty O-wards and includes a full-page advertisement of Mary Kay’s winning products (2008: Mary Kay^®Compact, 2009: Mary Kay^®Concealer, 2011: TimeWise^®Liquid Foundations) along with a full page product ad featuring Mary Kay^®Nourishine^TM Lip Gloss.

Check out O Magazine online and the Hall-O-Fame microsite to see the awards and encourage your customers to visit as well. The Oprah magazine is also sponsoring a “Hall-O-Fame” Sweepstakes for a chance to win a beauty makeover including a makeup artist consultation and a gift card to purchase Mary Kay^® products!* Be sure to check out this exciting recognition!     

Plus, more exciting Mary Kay advertising updates are on the way including information on Mary Kay^® Makeover Contest TV commercials airing during “The Revolution” – ABC Daytime’s new one-hour daily talk show and Univision. Stay tuned!

*Prizes for the Hall-O-Fame Sweepstakes Beauty Makeover, makeup artist consultation and gift card are provided by O, The Oprah Magazine whose decisions are final. Be sure to check the official rules.

Way to GROW Challenge:

Keep growing to earn rewards! Independent Sales Directors and Independent Beauty Consultants can be rewarded during Dare to Dream!^SM Seminar 2012 for unit growth. Rewards are based on increasing the unit’s size by 10 percent each month from March 1 – June 30, 2012.

Independent Sales Directors who complete their Way to Grow goal at least three of the four months from March 1 to June 30, 2012, will receive an invitation to the Way to Grow Luncheon and a name badge ribbon –
along with all of their contributing unit members with at least one new active^* personal team member. Plus, all luncheon attendees will receive a one-of-a-kind bonus bracelet.

Each month in which an Independent Sales Director achieves her Way to Grow goal, each contributing unit member will receive a glamorous bangle bracelet for every new active^** personal team member she adds! The bracelets come in three coordinating designs that can be worn alone or together for maximum impact. For example, if a unit member adds three new active^** personal team members in March, and the unit has achieved the March Way to Grow goal, she’ll receive all three bracelets. Add more and receive more bracelets! Note: Bracelets will be earned and mailed in this consecutive order: 1) silver bangle 2) rose-gold bangle
3) yellow-gold bangle. The pattern will repeat as more bracelets
are earned.
Independent Sales Directors also will receive a bangle bracelet for each new active^** personal team member they add each month when their monthly Way to Grow goal is achieved.

It’s easy! Independent Sales Directors can view their goal by clicking here. The monthly unit goal will be calculated based on the number of non-terminated unit members as of the beginning of each month.^† Please note that the monthly goal should be rounded to the nearest whole number. For example, if your Way to Grow goal is 1.4 new unit members, you need only add one. If your Way to Grow goal is 1.5 new unit members, you must add two. Also, a minimum of 24 unit members will be required to achieve the Way to Grow goal and receive rewards.
Remember, it’s up to each Independent Sales Director to communicate the unit’s Way to Grow goals and keep her unit informed on the progress.

Spring is HERE!!

CLICK ON THE PICTURE TO SEE MORE!

Be a STAR! Quarter Ends March 15th!

Here are some great ideas to help you finish your STAR!!

*March Madness Sale*

*Pedicure Set Pre-Sell Form*

*Two Day Tulip Sale*

*Lips: Warm Chatter Gift Card*

*Star Gift Certificates*

*All Star Strategy Guide*

International Women’s Day & Global Month Of Service

Mary Kay Volunteers Join Together in Goal to Donate One Million Hours of Community Service Worldwide in Honor of International Women’s Day

Mary Kay Global Month of Service Joins Together Thousands of Mary Kay Employees and Independent Beauty Consultants to Volunteer Around the World

Dallas, March 8, 2012 – Mary Kay is making a beautiful difference by helping neighbors in need to celebrate International Women’s Day, commemorated on March 8, 2012. Thousands of “Mary Kay family members” in more than 35 countries will lend a hand to fellow citizens in their goal to donate one million hours of community service around the world in one month. Mary Kay employees, independent beauty consultants – as well as their family, friends and the general public – will join together to help others during the Mary Kay Global Month of Service, March 8-April 8, 2012.

From the young to the young at heart, and the indoors to the outdoors, Mary Kay’s service spans the globe, including volunteers who will:

• United States: Lift the spirits of domestic violence survivors during a day of beauty with pampering makeovers, joyful entertainment and inspirational encouragement.
• Russia: Put smiles on orphans’ faces during fun “play days.”
• Kazakhstan: Share warmth and laughter with the elderly at special karaoke events.
• China: Beautify the environment and remove carbon dioxide in urban settings by planting trees.
• Brazil: Bring joy to disadvantaged children by playing games with them.
• Ukraine: Spruce up five cities in one day across Ukraine by cleaning up parks during a “green celebration.”
• India: Empower orphan children by teaching them computer skills.
• Korea: Educate citizens across Korea on the importance of giving blood and where to make donations.
• Mexico: Increase citizens’ well-being by painting and cleaning run-down buildings.

To join or learn more about the Mary Kay Global Month of Service, go to marykay.com/service and http://youtu.be/OYIOVjr0Y6g.

“At Mary Kay, giving back and having a positive impact in our local communities is part of our organization’s DNA,” said Sheryl Adkins-Green, Executive Vice President of Mary Kay Inc. “We call it ‘Go-Give’ spirit, and we’re proud to continue our legacy of giving through the Mary Kay Global Month of Service.”

Paige Flink, Executive Director of Dallas-based The Family Place added: “Our organization and the people we serve need assistance and support from those around us. Because of good corporate citizens like Mary Kay, we together can help those in need in our community.”

Community Support Throughout the Years
The Mary Kay Global Month of Service serves as one of the many examples of the company’s long-standing commitment to supporting our communities around the world. Since the company started in 1963, Mary Kay has emphasized the importance of giving back to others. Whether changing the lives of women and children around the world through charitable activities or finding ways to be even more sustainable and green, Mary Kay is making a difference in our communities where we live and work. For more details, go to marykay.com.

About Mary Kay
Mary Kay is one of the world’s largest direct selling companies with more than $3 billion in annual wholesale sales worldwide. Mary Kay was founded in 1963 by Mary Kay Ash with the goal of helping women achieve personal growth and financial success. Mary Kay remains committed to enriching women’s lives, and today more than 2.4 million people of all backgrounds are enjoying the advantages of being Mary Kay Independent Beauty Consultants. Mary Kay’s high-quality skin care and color cosmetic products are sold in more than 35 countries around the world. To learn more about Mary Kay, visit www.marykay.com.