Mary Kay has partnered with Conde Nast, publisher of top fashion magazines – Glamour, Allure and Self, to launch Mary Kay “Beauty on the Scene.” Through this campaign, Mary Kay is able to reach highly motivated beauty fans who are on the watch for the best in beauty.
This campaign will use the power of the Conde Nast Style society, (an exclusive social community of influential Conde Nast readers) to reach new and current new consumers. Five members conducted a two-week trial of Mary Kay® products and shared their experience via an online diary and videos. Based on her enthusiasm and likeability, Hilary Kennedy (on-air journalist and blogger) was selected to be the face of the campaign. The campaign features Hilary’s favorite Mary Kay® products and shows how she goes from “polished professional” to “glam on the go.”
Customers will learn about this campaign through ads in Glamour, Allure and Self magazines, Facebook and other social media.
Share Hilary’s experience with your customers by sharing the tab on Facebook, and give them a chance to win a trip to New York for a Mary Kay makeover! We’re excited about the “buzz” that will be created by “real people” sharing their opinions about the fantastic Mary Kay® products they’re using!
No comments:
Post a Comment