Mary Kay has partnered with Conde Nast, publisher of top fashion magazines – Glamour, Allure and Self, to launch Mary Kay “Beauty on the Scene.” Through this campaign, Mary Kay is able to reach highly motivated beauty fans who are on the watch for the best in beauty.
This campaign will use the power of the Conde Nast Style society, (an exclusive social community of influential Conde Nast readers) to reach new and current new consumers. Five members conducted a two-week trial of Mary Kay® products and shared their experience via an online diary and videos. Based on her enthusiasm and likeability, Hilary Kennedy (on-air journalist and blogger) was selected to be the face of the campaign. The campaign features Hilary’s favorite Mary Kay® products and shows how she goes from “polished professional” to “glam on the go.”
Customers will learn about this campaign through ads in Glamour, Allure and Self magazines, Facebook and other social media.
Share Hilary’s experience with your customers by sharing the tab on Facebook, and give them a chance to win a trip to New York for a Mary Kay makeover! We’re excited about the “buzz” that will be created by “real people” sharing their opinions about the fantastic Mary Kay® products they’re using!
Monday, September 17, 2012
Sunday, September 16, 2012
Order Yours Today
- Be in the know when it comes to upcoming fashion style and trends. You can confidently approach those fashion and beauty divas who want "fresh off the runway" beauty tips!
- Easily connect new fall trends with Mary Kay® products that you can recommend to your customers!
- It showcases Mary Kay as a very contemporary, on-trend brand!
- Offer your customers their own copy of the Fall/Winter Mary Kay® Trend Report though your Mary Kay® Personal Web Site. Or share with customers through your personal Facebook page.
People StyleWatch - Is a fun, fresh guide to fashion, beauty and celebrity style. It shows readers how to make the hottest new trends work for them and spotlights what celebrities are buying and loving. It reaches the young, affluent style watchers with a median age of 30 and has a total readership of 5.1 million.
People en Español - Like its English parent, is a mix of popular entertainment, fashion, beauty, human interest and celebrity news. It's the number one Hispanic magazine, reaching 1 in 5 Hispanic adults, with a total readership of more than 6.4 million.
Thursday, September 13, 2012
Who's Our NEXT in RED??
Tuesday, September 11, 2012
Check out the New and Revised Team-Building Tools
Be Your Own Success Story — a new, customizable approach to sharing the Mary Kay opportunity is launching! Many of you had the opportunity to learn more about this fabulous new campaign, and the amazing new tools created to support it, while visiting the Expo at Seminar. But in case you missed it, the October issue of Applause® includes a beautiful 8-page insert that introduces the different parts of this exciting campaign.
We’re sure that you will love this new approach because it provides Independent Beauty Consultants some new dialogues to share with potential team members based on their lifestyle showing them how a Mary Kay business can help them to “be their own success story” – the way they “personally” define success.
Although the insert is not available to print or purchase, new and updated tools will be available beginning Sept. 16 and throughout this fall as part of this exciting launch like:
New team-building Customer MKeCards®
- An updated Build Your Own Team-Building flier
- A “Be Your Own Success Story” reference flier
- An updated Steps to Success brochure
- Look Book Ads
- An eCatalog
An Online Quiz
The momentum is building to reach our goal of three million Independent Beauty Consultants worldwide by the end of the Company’s 50th anniversary year! This new approach to sharing the Mary Kay opportunity is a great way to help reach that goal!
Thursday, August 23, 2012
50 Faces in 50 Days Challenge
Are you taking the 50 Faces in 50 Days Challenge? During Seminar, more than 18,000 independent sales force members sent us a text committing to the challenge. Imagine the “buzz” of having nearly 1,000,000 women try Mary Kay® skin care products!
Watch the videos of five independent sales force members who share their excitement about this challenge, and why YOU will want to join them!
Tuesday, August 14, 2012
TMKF Donations during Seminar
The totals are in and your generosity is amazing! This year your donations to The Mary Kay FoundationSM during Seminar totaled more than $411,000!
Total donations ranked by Seminar division are:
- Pearl: $85,704.12
- Ruby: $82,546.48
- Diamond: $81,666.96
- Sapphire: $80,783.82
- Emerald: $78,357.98
Money collected from the staff Coke machines: $1,965.02
On behalf of The Mary Kay FoundationSM, thank you for helping to carry on Mary Kay's legacy of caring, and for launching the Company’s 50th Anniversary year with the highest donation amount in 10 years!
Tuesday, July 24, 2012
Learn All About TimeWise Repair™!
Your customers will love TimeWise Repair™, a scientifically innovative skin care regimen that combines extensive research, innovative ingredients and comprehensive testing.
This fantastic new regimen may almost “sell it itself” once your customers experience the benefits! But in the meantime to help you “get in the know”, we’ve posted lots of product education, selling tips and tools at your fingertips so you can offer these products with confidence to your customers!
Watch the videos to help you learn about the products and understand the amazing benefits. Take the Product Workshop to get the science behind the beauty. Then check out the Fact Sheet, placemat and other tools, and you’ll be ready for success.
A new age of beauty is born, and your customers are just waiting for you to introduce them to it!
Subscribe to:
Posts (Atom)