MARY KAY & THE CMA'S

Mary Kay Inc. is The Official Beauty Sponsor of the 2007 Country Music Association Awards. Get the girls together to celebrate beauty and “Country Music’s Biggest Night!

Use this first-of-a-kind opportunity to proudly showcase your Mary Kay business and throw a spectacular CMA Awards viewing party. The following suggestions will help you plan a fabulous party that will give your customers great tips on looking glamorous and red-carpet ready!

Invite your top hostesses, customers and potential team members to watch the show together.

You might create four "country music makeovers" using the Create-a-Look online program. Consider giving these looks creative names like "Country Girl," "Country Glam," etc. Offer these looks to your hostesses and customers. If they agree to try one of the looks and invite several friends to attend a class, then reward them with an invitation to your CMA Awards viewing party.

Strategically place products to entice sales while you enjoy the broadcast.

Promote the Holiday Wishes party and offer the Holiday Wishes purse set to hostesses who bring two guests and obtain $200 in suggested retail sales plus one booking.

You can use country-themed items to decorate your display tables such as pink hats, cowboy boot-shaped cookies and pink bandanas.

Play your favorite country CDs in the background as your guests arrive and before the broadcast.

Use the voting ballots available on www.marykay.com or your Mary Kay® Personal Web Site and ask attendees to vote for winners in each music category. Use a cowboy hat to hold the entries. Award a small prize to those who guess correctly.

Ask everyone to dress up and “get glam” for this stylish event.

After each Mary Kay commercial and during breaks, feature the Miracle Set, describing each product’s benefits and uses.

Conduct drawings for small product gifts throughout the broadcast to keep everyone excited and eager to stay.

So round up your girlfriends and get ready for a night of glamour and good fun! Your red carpet awaits.

Script Suggestions for Your Hostess:
“Hi! This is [Hostess’s Name], and I’m calling to invite you to my Country Music Association Awards viewing party. Mary Kay is The Official Beauty Sponsor of the 2007 Country Music Association Awards, so you can be sure the stars of country music will be radiant and dazzling. It’s on Wednesday, November 7, at [time] at [location]. I’d love for you to come. It will be a night of glamour and good fun! If you have a friend who is interested in joining us, bring her along. I can’t wait to see you!”