Dallas, July 20, 2012 – Thumbs up. That’s what 1 million U.S. Facebook users have given Mary Kay. On July 19, the cosmetics company reached the 1 million Facebook fan mark, a number that has become the benchmark for successful consumer engagement for brands. To celebrate the milestone, Mary Kay created a video to thank its fans from its corporate staff. Plus, Mary Kay’s Facebook fans have the opportunity to enter a daily sweepstakes to be one of 250 randomly selected winners for daily prizes throughout the next five days. “The million fan mark on Facebook is the quintessential gold standard of a brand’s success in engaging consumers,” said Sara Friedman, Mary Kay’s U.S. Vice President of Marketing. “Every time a person gives us the ‘thumbs up,’ it means that one more person is engaged with our brand and loves our products. Our fans love every aspect of Mary Kay from our irresistible products to the rewarding opportunity to the positive community impact. An engaged consumer who is an advocate for your brand is one of the most valuable partners any company can have.” Mary Kay launched its official Facebook fan page in November 2009. In March 2010, the U.S. fan page reached 100,000 fans and half a million by August 2011. Over the last year, activity on the page has increased significantly with a 600 percent increase in content posted by fans and 848 percent increase in fan comments. All this activity has driven fan engagement and a steep increase in fan growth over the last several months. “Social networking isn’t a new concept to Mary Kay,” said Kim Sater, Mary Kay’s U.S. Director of Consumer Marketing. “For nearly 50 years, we’ve relied on people interacting with one another and word-of-mouth advertising to increase our brand awareness. Facebook and other social media tools provide another venue for us to engage consumers. We’ve basically replicated our 50-year history of social networking into social media.” Mary Kay’s social media presence and digital tools have also proven to be extremely attractive to Gen Y. Mary Kay saw 94,000 new independent businesses started in the second quarter of 2012 and more than 34,000 by Gen Y. Meanwhile, more than 36 percent of all new Independent Beauty Consultants in 2012 are from the Gen Y (18 to 30 year olds) segment. Along with Facebook, Mary Kay’s social media presence extends to Twitter, YouTube and newly launched Pinterest. Mary Kay’s combined social media presence engages more than 1.6 million consumers around the world.

Seminar 2012: Are you Registered??

Limited-Edition The Art Of Nature Collection - Mary Kay

Limited-Time Offer: TimeWise® Samplers!

If you’ve used the Mary Kay® Customer Delivery Service in the past, both you and your customers know how utterly fabulous it is, right? Well, it’s about to get even better! Starting today and while supplies last, all Customer Delivery Service orders will include TWO TimeWise® Night Restore & Recover ComplexTM samplers (two dual-chambered beauty seals; one Normal/Dry; one Combination/Oily formula) at no additional cost*! The samplers will be attached to a card containing a thank-you message and a “Snap Tag” your customers can scan to learn more about this incredible product, which has earned the Good Housekeeping Seal**.

This promotion is an easy and professional way to introduce your customers (and, possibly, their friends, who could become your newest customers!) to TimeWise® Night Restore & Recover ComplexTM. And, of course, it gives you the perfect opportunity to follow up with your customers. Once they try this powerhouse product, they may just be ready to order to order the retail-sized version. Plus, this limited-time offer gives you another incentive to try the Customer Delivery Service, which not only makes a beautiful impression, but gives you the gift of convenience at the same time!

Best of all, it’s a snap to spread the news about this offer. This MKeCard® gives your customers the full scoop on the promotion.

Really, ladies, does it get any easier than this to introduce your customers to a fabulous Mary Kay® product – and potentially grow your customer base while you’re at it?

**Applicable only for Customer Delivery Service orders entered on or after 12:01 a.m. Central time on April 18, 2012, while supplies last.

**The Good Housekeeping Seal applies from Aug. 1, 2011, to Dec. 31, 2012.

Live Education Event for New Independent Beauty Consultants!

This FREE educational event will be broadcast live from the Mary Kay Studios in Dallas, TX on Monday, May 14 at 7:30 p.m. Central time!

Independent National Sales Director Diana Sumpter, Elite Executive Senior Sales Director Mia Mason Taylor and Future Executive Senior Sales Director Leah Lauchlan will educate and motivate you.

Here’s your chance to:

• Learn from some of the best in the business
• Build confidence and get an Action Plan
• Win fabulous prizes!

The event is open to all Independent Beauty Consultants and unit members who want to brush-up on the basics.

Independent Sales Directors why not register your units and make it a “unit meeting” event? New Independent Beauty Consultants who’ve started their business during the “Spring into Something Beautiful” promotion will want to be sure to tune in! For larger events, plan to have a computer with internet access, a projector and screen at your venue to make this a really successful event.

Don’t wait. Register today for this FREE live webcast! Space is limited!

Mary Kay Donates to Disaster Relief

We’re happy to announce that we recently made a product donation to disaster relief organizations in the wake of the recent tornadoes in Texas. Through our partnerships with the American Red Cross, Operation Blessing and the Salvation Army we were able to quickly get Mary Kay^® products into their hands for distribution to survivors in the area.

We were thrilled to make this donation in support of those who are rebuilding from this unfortunate disaster. We continue to keep the members of our Mary Kay family as well as all who have been affected by these tornadoes are in our thoughts and prayers.

If you’d like to help, the following links may be helpful to provide the quickest, most efficient way to reach those in need:

• American Red Cross
• Salvation Army
• Operation Blessing

2012 Makeover Contest

The 2012 Mary Kay^® Makeover Contest – Get Beautiful. Give Back. offers more chances for you and your customers to feel beautiful, while helping others at the same time. The contest works the same way as the 2011 Mary Kay^® Makeover Contests with the same three phases and lots of great prizes! And coming soon in April is a mobile application for your Apple iPhone and Android device to help you easily enter the contest right after you conduct a makeover!
You can begin holding complimentary color makeovers now as of February 1, and then submit photos beginning
April 4.

1. Entry/Submission – April 4 – June 4
2. Public Voting – June 5– June 15
3. Private Judging – June 15 – July 13

Prizes:
Independent Sales Force Members:

• Early Entry Incentive – April 4 – 18
  50 Independent Beauty Consultants could win a fabulous J.J. Winters pink leather clutch embossed with an exquisite Ostrich Print, as featured in the Mary Kay Trend Report advertised in the May 2012 issue of People StyleWatch^® magazine, valued up to $195!
• Participation Incentive – April 4 – June 4
  Five Independent Beauty Consultants, one from each Seminar affiliation, could win a $100 VISA gift card for themselves and a $5,000 donation to a charity of their choice*
• NEW! For 2012: Independent Beauty Consultants of the three Grand Prize Winners in the Consumer contest can also win:
  • $500 donation to a charity of their choice*

Consumers:

• The top 100 vote-getters in the contest will receive a TimeWise^® Trial Miracle Set
• Three Consumer Grand Prize Winners could win:
  • $2,500 VISA gift card shopping spree
  • $5,000 donation to charity of choice*

*Subject to sponsor's final approval